Ski Art: René Vincent (1879–1936)

René Vincent’s success lay in his ability to impart an ambience of wealthy modern living in the post–World War I years. This Art Deco approach allowed him to depict situations that epitomized the desires of the upper echelon of society. It was said that “he defined the automotive woman for years.”

Family Vincent was headed by Charles, a novelist, poet, playwright, singer, journalist and publisher. He was famous and well off. His two sons were artists. René was sent to study architecture at the École des Beaux-Arts in Paris but switched to graphics, and, already while a student, sold his drawings. He went on to become a poster artist and particularly showed off the fast power of Bugatti (he owned one), Peugeot and Renault. He did posters for Michelin tires and Shell Oil. His Art Deco style allowed him to exaggerate the sleek lines of the sports models; you could almost see the wheels spinning. In an era when "speed" seemed to rule society—records were set by train, boat, aircraft and car—René Vincent was one of the most recognized artists of the automobile scene.

This depiction of speed was enhanced by the people Vincent portrayed. They were always dressed in fashionable (and expensive) outfits, emitting an enviable wealth along with good looks. This Renault illustration is a good example of this high-life set. Vincent’s women were models of new styles, with boyish cut of the hair and man-tailored outfits. The athletic woman at the right in the image was ready for tackling the ski slopes with her man, thanks to the quick trip from city to alp in their stylish six-cylinder Renault Vivastella.