Alpine

Racer, writer, broadcaster, coach.

Photo top: Race face on, Ballard speeds through a Master's race at Mammoth.

Lisa Ballard grew up on skis and skates in Lake Placid, New York. She had the genes for it: Her dad, Phillip Feinberg, was an avid skier, racer and ski club official, and her mom, Phyllis Krinovitz, was a champion figure skater.

Ballard won her first ski race at age six, the Candy Bar Slalom at Mt. Pisgah, N.Y.—so called because the trophy was a candy bar. “That was great motivation for getting into ski racing,” she says. She both skied and skated until age 11, then had to pick one or the other. She picked racing because victory was determined by the clock.

During her sophomore year at Saranac Lake High School, Ballard transferred to Stratton Mountain School. She won the Vermont state downhill at Killington, which qualified her for the Eastern Cup GS, and she won again. She was then promoted to NorAm, named to the U.S. Ski Team at age 16 and raced on the Europa Cup in 1978. Her peers were women like Heidi Preuss and Tamara McKinney. Ballard recalls, “The mentality around women and ski racing was that you had to make it by the time you were 16, otherwise you were done. We now know much more about sports science and athletic development. Girls develop physically earlier than boys, but the mental piece can take much longer.”

In 1979 Ballard, at 18, skied in the pre-Olympic downhill on Whiteface. Her dad was the starter for the women’s events. Her fans in Lake Placid anticipated that she would make the 1980 Olympic Team, but Ballard broke her leg in a downhill at Killington, and that was that.

Instead, she went to Dartmouth. Back then, once you went to college, the U. S. Ski Team doubted your commitment to racing. Today, however, many athletes from college teams go to the World Cup. Ballard credits her Dartmouth teammate Tiger Shaw for making this breakthrough. He graduated to the U.S. Ski Team in 1985 and raced in the ’88 and ’92 Olympics. Ballard believes Shaw’s success created the change whereby college ski racers now have the chance to compete on the world stage.

Ballard graduated in 1983 and took a job at an investment bank on Wall Street. Disillusioned within a year, she was ready when Stratton teammate Kim Reichhelm invited her to a pro race at Okemo. Before heading to Dartmouth, Ballard says, “I knew at the end of college that if I wanted to keep racing, there was always the pro tour. It was very equivalent in the minds of the athletes in terms of racing competition and in some ways a better opportunity because you could win prize money and get direct sponsorships. This was the way to become a professional ski racer because back then, the World Cup, though elite, was still considered amateur.”

Reichhelm talked Ballard into entering the Okemo race, and she qualified for the round of 16, which guaranteed prize money. She had a blast and called her old coach Herman Goellner, saying “Herman, I want to quit my job and ski race again.” He put together a dryland conditioning and on-snow program for her. She quit her desk job and went to Europe to train.

Ballard raced on Jill Wing’s Women’s Pro Ski Racing Tour for six years. In 1989, en route to the pro tour’s world championships at Sierra Summit, California (now China Peak), the airline misrouted her racing skis to Japan, and she was not able to race. Instead, Hugh Arian of Echo Entertainment, the producer of the event’s television coverage, asked her to do guest commentary. She agreed and turned out to be a natural broadcaster.

When Ballard retired from the pro tour after the 1990 season, ready for a change but still wanting to stay involved in skiing, her agent, Fred Sharf, hooked her up with the Travel Channel, which hired her to host a new series, Ski New England. At the same time, ESPN brought her in as a commentator for women’s pro ski racing. This launched Ballard’s full-time career in broadcast television, which would continue over the next two decades.

She became a field producer as well as an on-camera host. During this time, she also did some writing and consulting; one project was helping Ski Industries America (now Snowsports Industries America) with its image work. John Fry brought her in as a fashion editor at Snow Country and as director of the National Skiwear Design Awards. After a year, she became the magazine’s instruction editor.

When shaped skis were introduced in the mid-’90s, Ballard helped the world learn how to carve on them. She joined the design team at Head, helping create its first complete line of women’s shaped skis, then a line of ski boots in which both the shell and the liner were lasted for a woman’s foot. “I named them the ‘Dream’ series because they were my dream ski boots,” she says.

But Ballard wasn’t done racing. In 1991, at age 29, she joined the Masters racing circuit as her first husband, Jason Densmore, was an avid Masters racer at the time. “I’m not much of a spectator, and it looked like a lot of fun,” she explains. However, as a pro, she had to regain her amateur status by petitioning the then-U.S. Ski Association. That year, at the U.S. Alpine Masters National Championships in Vail, Ballard raced downhill and won. She raced GS and won. And then she had the slalom—not her specialty. She remembers this race like it was yesterday. She had a good first run. The second run she almost crashed three times because she was so nervous, but she won and that set the hook for her future. She had a lot of friends who were racing on the circuit. It was fun, and a different type of ski racing.

From her home in Hanover, New Hampshire, Ballard spent 20 years racing on the New England Masters circuit and served on its board of directors. She went to the regional and national championships every year. After her son, Parker Densmore, was born in 1996, she kept racing, bringing him to her races and eventually attending his, too, as a coach for the Ford Sayre Ski Club.

By the mid-2010s, Ballard had won more than a hundred national Masters’ titles and quit counting. After dabbling at the FIS Masters Cup—the World Cup of Masters racing—in 2016, she started racing more frequently on the international Masters circuit and has now garnered eight globes, more than any American, male or female. For the 2023–24 season, she’s the defending super G champion, second in GS and fifth in slalom among all women in all age groups.

Ballard is still involved with U.S. Ski and Snowboard, entering her sixth year as chair of the Masters working group. She calls herself a pied piper, trying to get folks back into ski racing or start ski racing as an adult. She hopes to make people understand that ski racing is a sport you can do your whole life, just like golf, tennis, swimming, track and field or mountain biking. “They all have Masters programs that keep you active and fit,” she says.

In a national survey, one of the barriers to Masters ski racing is the lack of training opportunities. Ballard has hosted women’s ski clinics around the country since 1991, and some 8,500 women have gone through her program. “I knew how to put ski instructional programs together, so why not Masters race camps?” she says. “It filled a need while helping raise money for local junior or Masters programs. She now directs Masters training programs and camps in the Rockies, the Northeast and in South America.

After Ballard met her second husband, the outdoor writer Jack Ballard, she moved to Montana in 2011. The family—Lisa, Jack, Parker and Jack’s kids Micah, Dominic and Zoe—live near Red Lodge Mountain, where Lisa coaches when she’s not travelling to races or hosting clinics elsewhere. “I never planned to be a ski coach, but I love every day on the hill,” she says. “I feel extremely rich in experiences, and to me that is really important. I tell my son, ‘You have to follow your heart and do what you care about most.’ I have met some amazing and wonderful people. I feel very fortunate, and the rest comes easy when you love something.” 

Melinda Moulton wrote about Wini Jones in the July-August issue. In October, Lisa Ballard was elected to the ISHA board of directors.

Butting Heads with Beattie en route to the Olympic Dream

In Part I of this series (May-June 2023), Howard Head overcame setbacks and pursued his visionary metal ski design. By 1960, he had captured a large part of the recreational market, and metal skis were beginning to dominate downhill racing. Here, Head staff and U.S. racers recall a time of transition and historic achievement.

Photo top of page: At the Mt. Bachelor training camp, left to right: Starr Walton, Gordi Eaton, Rip McManus, Billy Kidd, Margo Walters (McDonald), Barbara Ferries (Henderson), Chuck Ferries, Joan Hannah, Bob Beattie, Linda Meyers (Tikalsky), Jean Saubert, Annibale “Ni” Orsi, Jimmie Heuga, Bill Marolt, Buddy Werner. Jim Hosmer photo.

Though American women had been top contenders in Olympic racing, the men had never medaled. In 1961, the National Ski Association picked University of Colorado coach Bob Beattie to renovate the national program. He was authoritative and ambitious, with a background in cross-country skiing and football coaching, but he was not stepping onto a level playing field.

According to U.S. racer Gordi Eaton, “At this time there was a strong emphasis on pro and amateur. We all knew that some European racers were taking money, but we had bought into the Olympic rules.” Tough situation for Beattie, the new strait-laced U.S. coach.

He responded to the challenge by creating a de facto national training center within his program at CU Boulder. He arranged athletic scholarships, access to facilities and support from local families.

Racer (and later coach and administrator) Bill Marolt recalls, “We were going to do it the American way. He had a vision for the program, and it was a game changer.” There were new advantages for the racers, but challenges, too.

For example, Beattie was fixated on physical fitness. As the leaves turned in Boulder, skiers ran the trails of Green Mountain, did the same type of agility drills as football players and hit the weight room.

Ni Orsi: Beats knew that strength was very important to winning.

Barbara Ferries: We did exactly what the boys did, except we were not allowed in the weight room. [Title IX was a decade away.]

Billy Kidd: Beattie knew how to get the most out of his athletes. And one of the things was you get in better shape than anybody else.

Bill Marolt: It was the Exhaustion Method.

1962 winter was a World Championships year. The skiers took incompletes in their classes and headed to Europe, planning to finish schoolwork in the spring. It was an adventure, especially for the women, who felt they were on their own without a coach (though their travel was managed by Fred Neuberger of Middlebury College). Nonetheless, they got good results.

Buddy Werner, winner of the 1959 Hahnenkamm downhill, was the team leader. He helped Chuck Ferries improve and win the 1962 Hahnenkamm slalom and grab second in the combined. Ferries also won the next slalom, at Cortina. His sister, Barbara, took bronze in the World Championship downhill at Chamonix, and Joan Hannah got bronze in giant slalom. Karl Schranz, of Austria, won the downhill and combined on fiberglass skis made by Kneissl.

Back at the Head factory in Timonium, Maryland, a new model was in the works. The Competition sported two layers of aluminum on top with a thin layer of neoprene rubber between them. This structure had a damping effect to reduce chatter. It was Howard Head’s ace-in-the-hole going into 1963.

Head Success in Europe

Significant inroads were soon made to the Swiss national team with the help of Walter Haensli, a long-time Head confidant. Swiss skier Josef “Jos” Minsch, on Head skis, won the 1963 pre-Olympic downhill at Innsbruck, upsetting the powerful Austrians. As the European tour and big U.S. events wound down that spring, Werner, on Kästle wooden skis, and Jean Saubert, on Heads, were skiing well.

U.S. Nationals were held that spring at Mt. Aleyska, Alaska. Europeans Minsch, Barbi Henneberger and Willy Favre won some races, but their results did not count toward U.S. titles. Marolt won the downhill. Minsch was fastest in giant slalom but Werner, in second, got that title and also won the combined. Chuck Ferries won the slalom. Saubert took the women’s downhill and GS, Sandy Shellworth the slalom, and Starr Walton the combined. Most skied on wooden Kästle or Kneissl skis.

The 1964 U.S. Alpine Olympic ski team was then named—eight men and six women. It was an eclectic group of talented skiers who had earned their spots with key results or were chosen by Beattie. Many excellent racers did not make the cut.

On August 25, 1963, the team met for its first training sessions at Mt. Bachelor, Oregon. The racers stayed at the rustic resort of Elk Lake. It was a fun and challenging situation, and team members had good feelings for each other but mixed feelings about coach Beattie.

Bill Marolt: We had cabins with wood stoves. In the morning, we’d have to build a fire to warm up.

Ni Orsi: We would take the lift up to near the top and then walk up farther to where we trained. No lift. We walked up, skied down and then walked up.

Billy Kidd: Buddy Werner was so gracious and generous, and would help the younger racers.

Barbara Ferries: Linda [Meyers] was the oldest and always the mother, trying to take care of everyone, especially me. Joanie [Hannah] just wanted to race. She had this work ethic—she tried really hard.

Gordi Eaton: Let me say this about Jean Saubert: great lady and a great competitor.

Kidd: Ni was a natural athlete, a champion water-skier. He could do anything and pick stuff up right away.

Starr Walton: Ni was terribly good looking. In Europe, he got in a little trouble because he wouldn’t quite make curfew or was out with girls.

Orsi: Beats was a great coach and tried his best to keep me under control. He even had me move in with him and his wife to make sure I was not destroying my Olympic hopes.

Kidd: I had to tape my ankle like a basketball player—couldn’t run a lot because my ankle would swell up or collapse. But he [Beattie] saw it as I was just not tough enough, not able to keep up, so he didn’t like me that much.

Ferries: There was a bit of tension between some of the girls and Beattie.

Joan Hannah: Beattie was trying to make us all ski the Dyna-Turn. It was his view of how Buddy skied. “Drive those knees!” Problem, he didn’t have the whole picture. We ended up slower.

Walton: Women need women coaches. He was a football coach, a boy’s coach.

Eaton: I loved the guy. It was time for someone to have this exceptional passion and dedication to U.S. skiing and U.S. ski racers year-round!

Marolt: It was a great situation for team building. Everybody jumped in and went as hard as they could go, which was fun.

A crew from Head set up a wax room in Skjersaa’s ski shop at the Mt. Bachelor base. Gordon Butterfield guided strategy and kept notes for the home office. Clay Freeman was a good skier and the racers liked him. The technical savant was Freddy Pieren. According to Head rep Tom Ettinger, “He knew more about how skis work than anyone in the country. Howard always listened to him!”

Kästle set up in an abandoned boat house, while other reps prowled by car from Bend. By the end of the first day, the Head shop had received visits from most of the team and many got filing and waxing help from Pieren and Freeman. Everyone had a common goal: win medals at Innsbruck.

On Tuesday, August 27, Pieren discussed flex patterns. Chuck Ferries opined that men and women need different skis. Tuning work continued. Beattie came by, made a cursory inspection, then left. He returned later to direct the Head team not to work on the racers’ skis; skiers should do it themselves. According to Butterfield’s notes: “Beattie has not been at all friendly. And it is difficult to evaluate if this is his total preoccupation with coaching or actual resentment.”

Reps Warned off Waxing

On Wednesday, Butterfield noted that everyone on the team was testing at least one pair of skis except Werner and Barbara Ferries. Butterfield met with Beattie. It became a dissertation by Beattie on his coaching philosophy, including that ski prep would be a coach/racer domain. The Head crew should not approach team members on the hill, and stay away during dryland training, indoor sessions and meals. Racers could come to the Head shop during their free time to work on their skis and consult with Head techs.

On August 30, Jimmy Heuga took out a pair of Head slalom skis. Werner, Chuck Ferries and Eaton—Kästle stalwarts—did not try the new Head slaloms. Beattie became more amicable.

On Sunday, September 1, Pieren had a chance encounter with assistant coaches Marv Melville and Don Henderson. Both enthusiastically endorsed Head products. Pieren quoted Henderson as saying, “By the time the team gets to Europe, we’ll have them all on Heads.” Butterfield noted in his report, “Relations are now excellent.” But not for everyone.

Walton met with Butterfield and confided she was having problems with Beattie. He advised that she do what he did and talk to the coach, get things out in the open. She was a free spirit, sure about what worked for her. Beattie was regimented, sure that his program was right for everyone. According to Walton, they never did settle their differences.

On September 3, Marolt, impressed by the International Professional Ski Racing Association racers using Heads the previous year, was on GS Comps. He said they were okay, but that he wasn’t skiing his best. Walton moved to a slightly longer slalom ski and reported them good. Her morale improved.

On September 4, Freeman drove Beattie to Bend for an appearance at a Rotary Club meeting. They thanked the locals for their support of the camp. Later that day Pieren and Beattie had a long conversation and needled each other a bit. The result was a more familiar relationship going forward.

On September 5, Howard Head arrived on the scene. He had breakfast with Bill Healy, president of Mt. Bachelor, and then went up to the training area. As the racers quit for the day, Head greeted each one personally.

Beattie was there and “had to be nothing but jovial,” Butterfield reported . Then, surprisingly, he invited Head to address the Olympic team at dinner. This was a clear breach of his own rules and a possible sign of advancement for Head.

On the morning of September 6, the Head team said its good-byes and departed Elk Lake. Butterfield tapped out the last few lines of his report near Reno, where they dropped Head at the airport. It was a hot afternoon in the eastern Sierra. “It doesn’t feel the least bit like winter…but our mind’s eyes see visions of victory ceremonies at Innsbruck and of medals going to athletes using products made in the USA.”

Ross Milne Killed

Just under five months later, at Innsbruck, Orsi was preparing for a training run in the downhill when there was a course delay. He was on 220-cm Head Comps with Marker bindings, having switched from Kneissl and Look. Around the start, racers were warming up amid bare ground and rocks. There was so little snow that the Austrian army had hauled the stuff in to build the course. Orsi recalls that it was “very rough, narrow with little or no snow on the edges.”

The delay was for Australian racer Ross Milne, who had encountered people stopped on the course during his run. He veered off into the snowless woods and hit a stump. He died on the way to the hospital. Eaton also had a bad fall in training, tearing a boot upper from the sole and suffering a concussion.

The downhill race, on January 30, followed the opening ceremony by just a day, and Orsi remembers, “I regret not being able to march. Beats had the downhillers stay in their rooms to get a good night’s sleep.” Beattie had picked Orsi, Kidd, Werner and Chuck Ferries to run what Kidd called the “ribbon of ice.” All four finished in the top 20, with Orsi and Kidd leading on Head Comps, in 14th and 16th places. Minsch, on Heads, was just six hundredths off the podium in fourth. Orsi believes the Americans missed the wax but doesn’t remember who was responsible. “Our wax was wrong and cost us dearly,” he says. Austrian Egon Zimmermann won by .74 seconds on metal Fischers.

Racers who did attend the opening ceremony were thrilled. Barbara Ferries recalls, “I was like, ‘Oh my God, look what’s happening.’ We got the uniforms, we marched in the parade. It was very exciting.” Walton says, “That’s pretty cool when you walk in representing your country like that.” She also had American-made Head skis. “I am representing the United States, and if they have a ski that’s worthy, if they’ve come along with a ski that’s good, hell, I’d ski on an American ski.”

Walton led the American women in the downhill, placing 14th, with Hannah right behind her, Margo Walters placed 21st and Saubert 26th, all on Heads. Hannah was disappointed.

“Beattie missed the wax. There is nothing worse than feeling slow skis on the flat,” she says. “The wax should have been skied out. We finished in the order we skied on our skis. Jean Saubert carried her skis to the start and was the last of us.”

The men’s giant slalom was on a steep, icy pitch, but with a rhythmical set. Kidd placed seventh on Head Comps, and Marolt, from bib 28 and also on Heads, was 12th. Heuga and Werner, both on wooden Kästles, disqualified.

Medals for Saubert, Kidd, Heuga

In the women’s giant slalom, Saubert, on Heads, tied for second and secured America’s first skiing medal at Innsbruck—the French Goitschel sisters, in first and tied for second, used aluminum Rossignol Allais 60 skis. Barbara Ferries was 20th, also on Heads, and Hannah and Linda Meyers were 26th and 30th. Saubert scored again in the women’s slalom, taking the bronze on Head skis. Meyers was 12th and Hannah 19th. Ferries disqualified. The winner was Marielle Goitschel (on the new Dynamic-built RG5 fiberglass skis).

The men’s slalom was the last Alpine event of the Games. Beattie entered Werner, Chuck Ferries, Kidd and Heuga, all on Kästle skis. In a very close race, Kidd and Heuga made history for American men by taking silver and bronze. Werner was eighth, and Ferries, characteristically pushing too hard, disqualified.

All things considered, it was a fine Olympics for the U.S. team. Beattie’s new system essentially worked. The women continued to excel, and the men finally took home some hardware. And Head cracked into the ski racing market. The U.S. box score: two medals for Head and two for Kästle.

Ni Orsi: For the most part we competed against professionals and with such a disadvantage, I think we did extremely well.

Barbara Ferries: The most important thing Bob [Beattie] did for us was that he put us together as a team. We cheered for each other. It was a fabulous time.

Gordi Eaton: Friendships were made, and they still endure. Most of us feel very fortunate to have been involved during this time.

Ferries: The Head skis—that was a big deal for the American team to have those skis.

Starr Walton: I did the best I could do, and for me, at the end of the day, that’s my gold medal.

Howard Head continued to innovate in ski technology, but in 1969 he sold the company. He had raised his $6,000 opening bet into a $16 million jackpot. Ever the restless inventor, he eventually got into another sports racket and rallied a new company, called Prince. 

For research help, the author thanks Richard Allen, Abby Blackburn, Christin Cooper, Chip Fisher, Mike Hundert, Leroy Kingland, Brian Linder, Marv Melville, Paul Ryan and all the quoted racers.

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