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Ads from the Past: Sohler Skis

 

 

SKIING HISTORY

Editor Kathleen James
Art Director Edna Baker
Contributing Editor Greg Ditrinco
ISHA Website Editor Seth Masia

Editorial Board
Seth Masia, Chairman
John Allen, Andy Bigford, John Caldwell, Jeremy Davis, Kirby Gilbert, Paul Hooge, Jeff Leich, Bob Soden, Ingrid Wicken

Founding Editors 
Morten Lund, Glenn Parkinson

To preserve skiing history and to increase awareness of the sport’s heritage

ISHA Founder 
Mason Beekley, 1927–2001

ISHA Board of Directors

John Fry (1930-2020), Chairman
Seth Masia, President
Wini Jones, Vice President
Jeff Blumenfeld, Vice President
John McMurtry, Vice President
Chan Morgan, Treasurer
Einar Sunde, Secretary

Richard Allen, Skip Beitzel, Michael Calderone, Christin Cooper, Art Currier, Dick Cutler, Chris Diamond, David Ingemie, Rick Moulton, Wilbur Rice, Charles Sanders, Bob Soden (Canada)

Presidential Circle
Christin Cooper, Billy Kidd, Jean-Claude Killy, Bode Miller, Doug Pfeiffer, Penny Pitou, Nancy Greene Raine

Business & Events Manager 
Kathe Dillmann
P.O. Box 1064
Manchester Center VT 05255
(802) 362-1667
kathe@skiinghistory.org

Membership Services 
Laurie Glover
(802) 375-1105
laurie@skiinghistory.org

Corporate Sponsorships 
Peter Kirkpatrick
(541) 944-3095
peterk10950@gmail.com

 

Bimonthly journal and official publication of the International Skiing History Association (ISHA)

Partners: U.S. Ski and Snowboard Hall of Fame | Canadian Ski Museum and Hall of Fame

Alf Engen Ski Museum | North American Snowsports Journalists Association | Swiss Academic Ski Club

 

Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
Periodicals postage paid at Manchester Center, VT and at additional mailing offices. Postmaster: Send address changes to ISHA, P.O. Box 1064, Manchester Center, VT 05255

ISHA is a 501(c)(3) public charity. EIN: 06-1347398

Written permission from the editor is required to reproduce, in any manner, the contents of Skiing History, either in full or in part.

Ads from the Past: Sohler Skis

Looking back nearly 60 years, this Sohler Ski ad, featuring thick-rimmed white sunglasses, hoody ski parka and a glamorous wind-blown milieu, could be selling today’s hip outdoor fashion, as well as “the ski for those who want the best.” The ad, from the December 1961 issue of SKI magazine, touts the German ski manufacturer’s “Spyder-Downhill” as the “fastest metal ski in the world.” No exaggeration, there. Sohler was the ski supplier for Luigi DiMarco’s speed-skiing world record set in Cervinia, Italy, in August 1960, at more than 101 mph. With his record run, DiMarco became the first human to officially break 100 mph on skis. (DiMarco was back in 1964 to raise the record to 108 mph.) The current record? In 2016, Italian speed skier Ivan Origone blazed down a course at Vars resort, in the French Alps, at more than 158 mph—in a fashionably bright red speed suit.

COMING UP IN FUTURE ISSUES

Decisive Moments (Part 2)
Paul Ryan searched through his archives to find the most captivating images from his career as a globe-trotting
ski photographer.

We Need More Cowbell!
A brief history of the clanging bells that cheer on alpine racers.

Where Are They Now?
Pernilla Wiberg, Sweden’s all-time record-holding female alpine ski racer, is still giving back to the sport.

Quantum Leap
Alpine skiing took a big step forward between 1930 and 1932 with the introduction of steel edges and locked-down heels, paving the way for its introduction to the 1936 Winter Olympics.

PLUS:

Are Bota Bags Primed for a Comeback?

Classic Lodges & Historic resorts

VISIT THE ISHA WEBSITE: www.skiinghistory.org

Join our Facebook page: facebook.com/skiinghistory

Corporate Sponsors

ISHA deeply appreciates your generous support!

World Championship
($3,000 and up)

Gorsuch

Polartec

Warren and Laurie Miller

World Cup ($1,000)

Aspen Skiing Company

BEWI Productions

Bogner

Boyne Resorts

Dale of Norway

Darn Tough Vermont

Descente North America

Dynastar | Lange | Look

Fairbank Group: Bromley, Cranmore, Jiminy Peak

Gordini USA Inc. | Kombi LTD

HEAD Wintersports

Hickory & Tweed Ski Shop

Intuition Sports, Inc.

Mammoth Mountain

Marker-Volkl USA

National Ski Areas Association (NSAA)

Outdoor Retailer

Rossignol

Ski Area Management

Ski Country Sports

Snowsports Merchandising Corporation

Sport Obermeyer

Sports Specialists, Ltd.

Sun Valley Resort

Vintage Ski World

World Cup Supply, Inc.

Gold ($700)

Race Place | BEAST Tuning Tools

The Ski Company (Rochester, NY)

Silver ($500)

Alta Ski Area

Boden Architecture PLLC

Dalbello Sports

Ecosign Mountain Resort Planners

Fera International

Holiday Valley

Hotronic USA, Inc. | Wintersteiger

MasterFit Enterprises

McWhorter Driscoll, LLC

Metropolitan New York Ski Council

Mt. Bachelor

New Jersey Ski & Snowboard Council

NILS, Inc.

Portland Woolen Mills

Russell Mace Vacation Homes

Schoeller Textile USA

Scott Sports

Seirus Innovations

SeniorsSkiing.com

Ski Utah

Tecnica Group USA

Timberline Lodge & Ski Area

Trapp Family Lodge

Western Winter Sports Reps Association

World Pro Ski Tour

The International Skiing History Association (ISHA) is grateful to the generous corporate sponsors who share our commitment to preserving skiing history and sharing it with the world. During this difficult time, your financial support is vital to our success, and we urge our members to support you in return. —ISHA Board of Directors