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Ads from the Past: Roffe Tall and Short

 

SKIING HISTORY

Editor Greg Ditrinco
Consulting Editor Seth Masia
Art Director Edna Baker

Editorial Board
Seth Masia, Chairman
John Allen, Andy Bigford, John Caldwell, Jeremy Davis, Kirby Gilbert, Paul Hooge, Jeff Leich, Bob Soden, Ingrid Wicken

Founding Editors 
Morten Lund, Glenn Parkinson

To preserve skiing history and to increase awareness of the sport’s heritage

ISHA Founder 
Mason Beekley, 1927–2001

ISHA Board of Directors

Rick Moulton, Chairman
Seth Masia, President
Wini Jones, Vice President
Jeff Blumenfeld, Vice President
John McMurtry, Vice President
Bob Soden (Canad), Treasurer
Einar Sunde, Secretary

Richard Allen, Skip Beitzel, Michael Calderone, Art Currier, Dick Cutler, David Ingemie, Joe Jay Jalbert, Henri Rivers, Charles Sanders, Christof Thöny (Austria), Ivan Wagner (Switzerland)

Presidential Circle
Christin Cooper, Billy Kidd, Jean-Claude Killy, Bode Miller, Doug Pfeiffer, Penny Pitou, Nancy Greene Raine

Membership Services 
Laurie Glover
(802) 375-1105
laurie@skiinghistory.org

Corporate Sponsorships 
Peter Kirkpatrick
(541) 944-3095
peterk10950@gmail.com

 

Bimonthly journal and official publication of the International Skiing History Association (ISHA)

Partners: U.S. Ski and Snowboard Hall of Fame | Canadian Ski Museum and Hall of Fame

Alf Engen Ski Museum | North American Snowsports Journalists Association | Swiss Academic Ski Club

 

Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
Periodicals postage paid at Manchester Center, VT and at additional mailing offices. Postmaster: Send address changes to ISHA, P.O. Box 1064, Manchester Center, VT 05255

ISHA is a 501(c)(3) public charity. EIN: 06-1347398

Written permission from the editor is required to reproduce, in any manner, the contents of Skiing History, either in full or in part.

Ads from the Past: Roffe Tall and Short

Until around 1995, ski instructors and patrollers wore stretch pants as part of the uniform. Thus it was that, in 1992, Steamboat’s 6-foot-4-inch ski-school director, Rick DeVos, and 5-foot ski patroller Carroll Peebles (now Zamzow) posed for a Roffe ad. Rick went on to run the Steamboat Winter Sports Club, and in retirement teaches skiing again. Carroll left the patrol in 2002 and ran the Hahn’s Peak Roadhouse, north of Steamboat, until this year. Sam Roffe died in 1994; his company was sold and resold several times. Resorts adopted bulkier but more durable weatherproof uniforms, and stretch pants became a high-fashion niche. –Seth Masia

Coming Up in Future Issues

Aspen’s 75th Anniversary
In 1938, Chicago industrialist Walter Paepcke visited Aspen and liked what he saw. Paepcke soon began to acquire land and in 1946 incorporated the Aspen Skiing Company—for a start.
We look back at Aspen’s formative years.

Remember wedeln?
Has it been repackaged for today’s curriculum or tossed into the ski school dustbin? Ron LeMaster explains.

PLUS

The Bonne Bell Ski Team
As the Official Cosmetic of the US Ski Team, Bonne Bell sold glamour, sex appeal and athletic grace in the 1960s and ’70s. The ads said “Out there, you need us, baby,” and the models could really ski.

VISIT THE ISHA WEBSITE: www.skiinghistory.org

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Corporate Sponsors

ISHA deeply appreciates your generous support!

WORLD CHAMPIONSHIP ($3,000 AND UP)
Gorsuch
Polartec

CHAMPIONSHIP ($2,000)
Fairbank Group: Bromley, Cranmore, Jiminy Peak
Hickory & Tweed Ski Shop

WORLD CUP ($1,000)
Aspen Skiing Company
Bogner
Boyne Resorts
Dale of Norway
Darn Tough Vermont
Dynastar | Lange | Look
Gordini USA Inc. | Kombi LTD
HEAD Wintersports
Intuition Sports, Inc.
Mammoth Mountain
Marker-Volkl USA
National Ski Areas Association
Outdoor Retailer
Rossignol
Ski Area Management
Ski Country Sports
Snowsports Merchandising Corporation
Sport Obermeyer
Sports Specialists, Ltd.
Sun Valley Resort
Vintage Ski World
Warren and Laurie Miller
Yellowstone Club

GOLD ($700)
Larson's Ski & Sport
Race Place | BEAST Tuning Tools
The Ski Company (Rochester, NY)
Thule

SILVER ($500)
Alta Ski Area
Boden Architecture PLLC
Dalbello Sports
Deer Valley
Ecosign Mountain Resort Planners
Fera International
Holiday Valley
Hotronic USA, Inc. | Wintersteiger
MasterFit Enterprises
McWhorter Driscoll, LLC
Metropolitan New York Ski Council
Mt. Bachelor
New Jersey Ski & Snowboard Council
Russell Mace Vacation Homes
Schoeller Textile USA
Scott Sports
Seirus Innovations
SeniorsSkiing.com
Ski Utah
Steamboar Ski & Resort Corporation
Swiss Academic Ski Club
Tecnica Group USA
Timberline
Trapp Family Lodge
Western Winter Sports Reps Association
World Pro Ski Tour