Best Ski Poster Sales in 10 Years

Record prices and active bidding at annual Swann auction

By Everett Potter

There were rarities, blue-chip images and even a few outliers at the annual Vintage Posters auction at Swann Galleries in Manhattan on March 1, where several dozen original ski posters claimed the attention of serious bidders from around the world. Foremost among the rarer images was an early poster from Davos from 1901, depicting both winter and summer pursuits in the fledgling Swiss mountain resort.

"This is a wonderful blend of photomontage and graphics," said Nicholas Lowry, auctioneer and president of Swann Galleries. "And while most early ski posters show women, this is one of the earliest poster depictions of a male skier that I've ever seen." It sold at its top estimate of $4,250 (final prices include a 25% buyer's premium).

To read the rest of this story, see the March-April 2018 issue of Skiing History magazine. To read the digital edition online, you must be a member of ISHA. Not a member? Join today!