From her home base in Monaco, the Swedish superstar is a TV commentator, advocate for World Cup racer safety, entrepreneur, and homeschooling mom.
When you’re a world champion, an Olympic champion, a World Cup overall champion and a successful TV commentator, you’re not the average mom. But last March, Swedish alpine ski-racing legend Pernilla Wiberg found herself at home in Monaco, doing what many of the world’s moms were doing: homeschooling her kids and busting outdoors for exercise.
Photo top of page: Wiberg in the the final slalom race of the season on March 16, 1997 in Vail.
“It’s a rollercoaster,” says the 50-year-old Wiberg of parenting, pandemic or not. “It’s not easy and there is not [only] one way to succeed.”
Wiberg and her husband Bødvar Bjerke, a former Norwegian national alpine team coach, share parenting duties for their son and daughter, ages 17 and 13. Most winters, Bjerke covers for Wiberg when she travels extensively for her TV work, from late October through March. Last spring, while the family hunkered into quarantine in Monaco, back in Sweden Wiberg’s brother, sister and mother carried on their lives with no restrictions.
“Nobody can say right now if the approach that Sweden has taken with COVID-19 will in the end be the right one or not,” says Wiberg of the nation’s less-restrictive “herd immunity” policies. “It will take some years.”
Wiberg’s journeys include regular trips to the Pernilla Wiberg Hotel in Idre Fjall, a small ski resort and former mining village tucked up close to the Norwegian border in the northwest part of Dalarna in Sweden. The ski-in, ski-out hotel was built in 2003, shortly after Wiberg retired from racing. “It was the perfect project to jump into,” says Wiberg. She drew on lessons learned as a world-class athlete, from navigating sponsors and negotiating contracts to “doing mistakes,” she says. Today, Wiberg is engaged in all aspects of the hotel, from designing skier-friendly features—including small drying cupboards and lots of hooks for gear in every room—to overseeing marketing and consulting on menus. Her fierce dedication to skiing has shifted from winning races to sharing her love for the sport.
THE EARLY DAYS
Wiberg skiing with her mother and older sister, Annika, in 1976.
Sweden’s winningest female ski racer did not grow up in ski country, but rather 200 miles south, in Norrköping. As the middle of three athletic kids of school-teacher parents, Pernilla participated in a variety of activities, including basketball, running, gymnastics, dance and music. She built her strength and her will by chasing her older sister, Annika. The family learned to ski at the local hill, 400-meter-long Yxbacken, and on school holidays the family made the five-hour car trek to the mountains.
Wiberg won her first international event, the Tropheo Topolino slalom, at age 14 in 1985.
She started racing at age 11 and found quick success on the slopes. In her first international event, at age 14, she won the Tropheo Topolino slalom. At age 16, she joined her sister at Malung—the ski academy that 2018 Olympic gold medalist Frida Hansdotter later attended—and continued her rise through the ranks, competing in the 1988 World Junior Championships.
Athletic kids growing up in Sweden in the 1980s had a god for each season, and they were named Ingemar Stenmark and Björn Borg. “It was amazing,” says Wiberg, recalling the time her alpine-racing idol, Stenmark, walked down a corridor where she and other athletes were stretching during a training camp. “It looked like he was floating over the ground.”
Wiberg suffered a devastating knee injury while competing in Vermont, just before the 1989 World Junior Championships in Alaska. The U.S. Ski Team athletes and coaches convinced the 18-year-old to stay in the States, and to see orthopedic surgeon Dr. Richard Steadman in South Lake Tahoe. After a five-hour surgery, and rigorous rehab that included delivering mail by bicycle to rebuild her strength, Wiberg became another Steadman success story.
But she pushed herself too hard. It was only after her family forced her to go on vacation at Christmas, and she stopped training for a week, that things started to click. She returned to racing in February 1990, and by March, less than a year after surgery, she was on a World Cup slalom podium.
THE TITLES
Wiberg is the most decorated female alpine racer in Sweden. When she retired in 2002, she had racked up three Olympic medals, six World Championship medals, one World Cup overall title, a World Cup slalom title, and 24 World Cup victories.
The following season Wiberg nabbed her first World Cup win, a slalom in January. The next month, at the 1991 World Championships in Saalbach, Wiberg charged back from a 1.6 second deficit on the first run of the giant slalom to win her first World title. She backed that up with Olympic GS gold the following year in Albertville. Wiberg would add speed events to her repertoire, eventually winning in all five World Cup events, and earning World Championships and Olympic medals in four.
The Swedish ski team was small and close, under the direction of Jalle Svanberg. They often trained with the Americans, and Julie Parisien fondly remembers NorAm trips and later U.S. Ski Team training camps with Wiberg, her teammate Ylva Nowen, and Svanberg.
Wiberg celebrates after the winning the 1996–1997 overall women’s World Cup title.
“They were a great team, and such fun,” says Parisien, who remembers Wiberg’s sheer strength and superstar aura. When breakaway poles came on to the scene, the Swedish women were the first to master the technique, meticulously testing ways to clear the gates most efficiently. After scoring her first Super G win in 1994, and then Olympic gold in combined that year, Wiberg started running downhill. She teamed up with the Americans for off-season training and Picabo Street took Wiberg under her wing. “I was like a sponge,” says Wiberg. “I listened to everyone.”
Svanberg, who spent 11 years as Wiberg’s coach, starting at age 14, fostered this innovative and daring spirit. “From early on, she understood that to be the best, she had to do something nobody else did,” says Svanberg. That included exhaustive equipment testing and tweaking, experimenting with favorite smells to induce a “flow state” (Svanberg: “I’m not sure it worked, but we tried”), and working with a leading neurologist whose studies suggested doing max squats the day before a race.
Wiberg’s ability to come back from seemingly insurmountable challenges—including injuries, time deficits or in-season slumps—was legendary and, in her mind, entirely innate. “You are born with the ability to rise from falling, or not,” she says. Svanberg recalls the time a sports psychologist, after one meeting with the Swedish team, told Wiberg, “You don’t need me.”
Wiberg’s skiing success, bolstered by her dazzling smile and well-spoken, friendly demeanor, translated to popularity in her home country and beyond. After winning her first (of four) World titles, she shelved her university studies in economics and sport became her business education. That same year she released the song and music video Privilege. In 1992, after her first of two Olympic gold medals, she united with other Swedish athletes to try to create a more favorable tax status to preserve their earnings. Ultimately, and at first reluctantly, she followed the path of her sports heros Stenmark and Borg and moved to Monaco in 1995. “In the end it was good,” says Wiberg, who explains that Monaco’s proximity to the Alps made it far more convenient than Sweden for a ski racer.
As with many successful athletes, Wiberg sought greater independence, and specifically wanted Bjerke to travel with her for support. When Swedish team members opposed that, she went her own way, spending one year year training with the Norwegian team, and another with Svanberg as her private coach. That year, 1996, Wiberg won world titles in slalom and combined, and the following year she won the World Cup overall title. Despite their success together, she and Svanberg agreed the private team dynamic wasn’t healthy. Ultimately, Wiberg returned to the Swedish team. She and Nowen, with whom she had the original conflict, remain close friends today.
AFTER RACING
By the time Wiberg retired from racing, after the 2002 Olympics, she had racked up three Olympic medals (two gold), six World Championship medals (four gold), one World Cup overall title, an individual slalom World Cup title and 24 World Cup victories across all five disciplines. In 2019 Wiberg was given the Swedish Sports Academy’s Honorary Award, which goes to “the sportsperson who, through their ongoing efforts, brought admiration and respect and enriched Swedish sport.”
Wiberg remains a regular on the World Cup, but now as a commentator for Swedish TV, traveling to the studio in Stockholm on weekends, and sometimes to the ski venues. Olympic medalist and longtime commentator Christin Cooper-Taché appreciates Wiberg’s talents on the hill and in the booth. At Sochi the two would exchange notes daily during the course inspection at dawn. “She is very smart, and very informed and objective about ski racing,” says Cooper. Wiberg enjoys the challenge and the connection. “[Racing] had been my life for so many years, and now I can give back to my sport by explaining racing to viewers.”
Wiberg gives back in other ways, too. While still competing, she was elected by her peers as chairperson for the FIS athletes commission from 1996–2000, and then to the IOC athletes commission from 2002–2010. Since then her involvement has been dizzying, including her work for the past ten years with the FIS Alpine Equipment Working Group. This international group of World Cup athletes and coaches has helped to identify and develop ways to reduce injuries by looking at things like equipment design, cut-resistant fabrics, and factors like physical training, balance, physiology and technique. Wiberg notes how few injuries well-balanced skiers like Mikaela Shiffrin and Marcel Hirscher have had, and believes that plays a key role in injury prevention. She also advocates a backed-off schedule to allow athletes longer recovery times.
Along with her work for the FIS and IOC, Wiberg is a “Champion of Peace” for Peace and Sport, an international NGO, and a board member of both the World Olympian Association and Svenska Olympier. The former is dedicated to inspiring the 100,000-plus Olympians around the globe to help society and fellow Olympians, and the latter is an organization of all living Olympians in Sweden. In addition to her many volunteer roles, she serves on a professional board through her work with MIPS (multi-directional impact protection system) helmet technology.
Despite her own mental strength in competition, Wiberg understands the struggle for many athletes, and acknowledges the challenges of success. “When you have a medal, everyone sees you as a star,” she says. “They expect you to be a superhero and if you are not, the fall is so long. If you feel fragile, you don’t want to tell anyone. We have to say it’s okay to not feel okay.”
Wiberg’s own children enjoy recreational skiing and are active in soccer and gymnastics. After two months at her summer home in Sweden, the family is back in Monaco. Her TV duties will be in the Stockholm studio until the new year, when she hopes they shift to being on site at World Cup venues. What’s next on her rollercoaster? “People expect you to have goals in normal life, but you don’t,” she says. “I still don’t have a career goal, but jobs come to me for different reasons.”
Whatever comes along, Wiberg will attack it in her usual style, with guts and resolve. “All top athletes like to do things 100 percent!”
From her home base in Monaco, Pernilla Wiberg, Sweden’s all-time top female alpine racer, is a TV commentator, advocate for World Cup racer safety, entrepreneur, and homeschooling mom.
When you’re a world champion, an Olympic champion, a World Cup overall champion and a successful TV commentator, you’re not the average mom. But last March, Swedish alpine ski-racing legend Pernilla Wiberg found herself at home in Monaco, doing what many of the world’s moms were doing: homeschooling her kids and busting outdoors for exercise.
“It’s a rollercoaster,” says the 50-year-old Wiberg of parenting, pandemic or not. “It’s not easy and there is not [only] one way to succeed.”
Wiberg and her husband Bødvar Bjerke, a former Norwegian national alpine team coach, share parenting duties for their son and daughter, ages 17 and 13. Most winters, Bjerke covers for Wiberg when she travels extensively for her TV work, from late October through March. Last spring, while the family hunkered into quarantine in Monaco, back in Sweden Wiberg’s brother, sister and mother carried on their lives with no restrictions.
“Nobody can say right now if the approach that Sweden has taken with COVID-19 will in the end be the right one or not,” says Wiberg of the nation’s less-restrictive “herd immunity” policies. “It will take some years.”
Wiberg’s journeys include regular trips to the Pernilla Wiberg Hotel in Idre Fjall, a small ski resort and former mining village tucked up close to the Norwegian border in the northwest part of Dalarna in Sweden. The ski-in, ski-out hotel was built in 2003, shortly after Wiberg retired from racing. “It was the perfect project to jump into,” says Wiberg. She drew on lessons learned as a world-class athlete, from navigating sponsors and negotiating contracts to “doing mistakes,” she says. Today, Wiberg is engaged in all aspects of the hotel, from designing skier-friendly features—including small drying cupboards and lots of hooks for gear in every room—to overseeing marketing and consulting on menus. Her fierce dedication to skiing has shifted from winning races to sharing her love for the sport...
From Olympic racing to elite coaching, this once-and-future family has had a powerful impact on the sport.
By Peter Oliver
The Caldwells are America’s first family of cross-country skiers. As elite athletes, coaches, ski technicians, organizational founders, retailers and advisors, the family and the sport have formed a multi-generational bond that goes back 70 years. In U.S. skiing, only the Cochrans come close.
On a breezy June day in Peru, Vermont, three generations of Caldwells—grandfather John, son Sverre, granddaughter Sophie and her husband, Simi Hamilton—gathered on the porch of Sverre’s home, with its sweeping view south to Stratton Mountain. They pieced together a family history that begins with John’s journey from the Putney School to Dartmouth College to the 1952 Olympics, stretches through Sverre’s seminal coaching gig at Stratton Mountain School, and strides into the present with Sophie and Simi’s leadership on the U.S. World Cup team.
The family legacy has humble roots in late-1940s Vermont. Although a gifted downhill skier, John was a cross-country neophyte as a high-school athlete at Putney. In his first nordic race, he borrowed his sister’s clunky alpine skis (because they were smaller and lighter than his) and “basically ran around the course on skis,” he recalls. He finished in the top 15. Yet by the time John reached Dartmouth, his skills—and equipment—had improved sufficiently to enable him to compete as a four-event skier, in cross-country, jumping, slalom and downhill. He was named to the 1952 Olympic nordic combined team...
From Olympic racing to elite coaching, this once-and-future family has had a powerful impact on the sport.
Above: John Caldwell at home in Putney, Vermont, where he first started competing as a high-school student in the late 1940s. By 1951 (right), he was training with the U.S. nordic team for the 1952 Winter Olympics in Oslo.
The Caldwells are America’s first family of cross-country skiers. As elite athletes, coaches, ski technicians, organizational founders, retailers and advisors, the family and the sport have formed a multi-generational bond that goes back 70 years. In U.S. skiing, only the Cochrans come close.
On a breezy June day in Peru, Vermont, three generations of Caldwells—grandfather John, son Sverre, granddaughter Sophie and her husband, Simi Hamilton—gathered on the porch of Sverre’s home, with its sweeping view south to Stratton Mountain. They pieced together a family history that begins with John’s journey from the Putney School to Dartmouth College to the 1952 Olympics, stretches through Sverre’s seminal coaching gig at Stratton Mountain School, and strides into the present with Sophie and Simi’s leadership on the U.S. World Cup team.
John’s wife, Hep, worked alongside him at Putney School and at home as they raised their skiing and coaching clan together.
The family legacy has humble roots in late-1940s Vermont. Although a gifted downhill skier, John was a cross-country neophyte as a high-school athlete at Putney. In his first nordic race, he borrowed his sister’s clunky alpine skis (because they were smaller and lighter than his) and “basically ran around the course on skis,” he recalls. He finished in the top 15. Yet by the time John reached Dartmouth, his skills—and equipment—had improved sufficiently to enable him to compete as a four-event skier, in cross-country, jumping, slalom and downhill. He was named to the 1952 Olympic nordic combined team.
Grand as it might have been to go to the Games, he didn’t exactly receive the gilded Olympic treatment. Cross-country was little more than a blip on American skiing’s radar screen. “Not many ski clubs were promoting cross-country skiing,” John says, and the team essentially had no budget. Preparation for the Games in Oslo was an on-the-fly affair. Relegated to the margins, John and his teammates self-funded an impromptu camp in Sun Valley, where they didn’t always maintain an intensive focus on training. Enticed one day by fresh powder, they were spotted by a photographer who was so impressed by their downhill talents that he took publicity shots for the resort’s marketing campaign.
John Caldwell offers son Tim some advice on the World Cup circuit in 1980. In the 1960s and early 1970s, John coached several U.S. Olympic and World Championship teams.Caption
Not surprisingly, John’s Olympic performance in Oslo was less than stellar. “I never felt so unprepared for an athletic event in my life,” he says. He remembers making 11 jumps from the legendary Holmenkollen and falling six times. One inelegant but successful jump enabled him to qualify for the 18-kilometer cross-country event, in which he was 73rd among 75 finishers. More than 24 minutes behind the Norwegian winner, he managed to beat just one Australian skier.
That ignoble performance motivated John to embark on a long campaign to upgrade the stature of—and support for—cross-country skiing in America. In 1953, he launched a three-decade career of teaching and coaching at Putney while he and his wife, Hep, started a family (or, as Sophie teases her grandfather, “popping out kids”). Tim, Sverre, Peter and Jennifer formed the next generation to carry the family name forward. Meanwhile, John continued to burnish his own legacy.
In the 1960s and early 1970s, he was back on the national-team scene, coaching several Olympic and world championship teams, becoming the nordic representative on the U.S. Ski Team board, and writing a book, The Cross-Country Ski Book, the only one of its kind in the U.S. at that time. (The book’s success “kept me out of the poorhouse,” John says.) He was also founder of the New England Nordic Ski Association, whose prestigious annual award now bears his name.
Despite these efforts, acceptance of the sport was slow in coming. “Nobody paid attention to cross-country,” John says, and he remembers another USST board member telling him: “If you weren’t such a nice guy, we wouldn’t even have a cross-country program.” For the 1966 World Championship team, it took a $1,000 gift from a friend to pay for top-quality equipment for team members.
Tim Caldwell carried the family banner into elite racing. Between 1972 and 1984, he competed in four Winter Olympics, finishing sixth in the 4 x 10 km relay at the 1976 Games in Innsbruck. His best World Cup finish was second in a 15 km event in 1983. He’s now an attorney in Lebanon, New Hampshire.
That was the world Sverre and older brother Tim entered in the late 1960s and early 1970s as they rose through the nordic ranks. Tim carried the family banner into elite racing, competing in the first of four Olympics as an 18-year-old in 1972. (Peter was also a successful XC racer, building an impressive collegiate record, while Jennifer would win the prestigious American Birkebeiner race in 1983.) During Tim’s 12-year Olympic run, between 1972 and 1984, respect for cross country finally began to take root. “A lot of things changed,” Tim says, and by 1984, “we were treated like kings compared with our predecessors.”
That was all relative, of course. By alpine standards, the American cross-country program was still a bare-bones operation. Team coaches “wore many hats,” says Tim—waxing skis, making travel arrangements, cooking meals, devising fitness programs. “In 1972, you never heard the term ‘wax tech.’ And even in 1984, we were doing a lot of waxing ourselves.” That wasn’t necessarily a bad thing. “There was something to be gained by getting a feel for your skis by waxing them.”
And in the absence of official support, says John, U.S. skiers might have had a few advantages over well-financed Scandinavian and Russian programs. Freed from sponsor obligations, for example, U.S. skiers could use any wax brands and combinations that they wanted. “We knew more about waxing than anyone else,” John says of the 1960s and 1970s. “We tried waxing innovations that might have given us an edge.”
Health issues—pneumonia and back problems—slowed Sverre’s athletic development. He stayed connected to the sport by dabbling in coaching as a Dartmouth student in the 1970s. But he found that coaching and athletic development hadn’t advanced much since John’s Olympic struggles in 1952.
Sverre Caldwell took over the nordic team at the Stratton Mountain School in the 1970s and turned it into the best secondary-school program in the country. Over 40 years, 16 Olympians and more than 30 national members have had SMS roots.
When Sverre took over the nordic program at Stratton Mountain School in the late 1970s, he was hired not because of his great expertise but simply because there wasn’t much competition. “There just weren’t that many experienced coaches,” he says. After all, there were no technical manuals for guidance (except perhaps for The Cross-Country Ski Book) and no great American mentors. The concept of the ski academy was essentially birthed with Burke Mountain Academy, founded in 1970, followed by Stratton Mountain School in 1972 and Green Mountain Valley School in 1973. But the academies’ focus was almost entirely on developing alpine athletes. Like John flying blind in preparing for the 1952 Olympics, Sverre had no template to guide him.
Left to his own devices, Sverre managed to turn the SMS nordic program into the best secondary-school program in the country. In a 40-year span beginning in the late 1970s, 16 Olympians have had SMS roots, and Sverre produced so many national-team members that the best number he can put on it is “30ish.” Among those elite skiers are Sophie and Simi, as well as Sophie’s cousin (and Tim’s son) Patrick and recent Olympic gold medalist Jessie Diggins.
Olympians Sophie Caldwell and husband Simi Hamilton have been most successful as skate skiers in sprint events.
As a third-generation standard-bearer for the Caldwell legacy, Sophie claims she felt no pressure to live up to the family name. (“I took the pressure off because I wasn’t a very good athlete,” jokes Sverre.) But there were decided advantages to being a Caldwell: Sophie could tap into a deep reservoir of wisdom and experience.
Sophie Caldwell, daughter of Sverre, is the third-generation standard-bearer. She finished third overall in the 2017–2018 overall sprint standings.
Thanks in part to John and Sverre, the national team has advanced by light years since the early 1950s. Both Sophie and Simi have been most successful as skate skiers in sprinting events. Sprinting wasn’t added to the roster of Olympic sports until 2002, and skating technique was just beginning to evolve in the early 1980s, when Tim was nearing the end of his competitive career. What Sophie and Simi are doing today was unimaginable in John’s time … or even in Tim’s. Sophie is a two-time Olympian who finished third in the 2017–2018 overall World Cup sprint standings; Simi, who grew up in Aspen, is a three-time Olympian who finished ninth in the overall sprint standings the following year.
Sophie and Simi are not alone in sustaining the family legacy. Sverre’s son Austin has followed his father into the collegiate coaching ranks. Patrick is now retired from the national team, but cousin Zach, proprietor of Caldwell Sports in Putney, is considered one of the best—if not the best—cross-country ski tech in the country. And when Sophie and Simi talk abstractly about having a family in the future, perhaps a fourth generation of Caldwells is preparing, prenatally, to carry the banner farther into the future.
They are, indeed, a once-and-future force of nature.
Above: Dartmouth coach Dodge in the finish area at the Birds of Prey World Cup giant slalom event at Beaver Creek, Colorado in 2017. Edith Thys Morgan photo.
A former World Cup and pro racer, Dartmouth’s men’s alpine coach has led the return to relevance of U.S. college racing.
Although few ski racers have been able to take to the slopes this summer, the racing community has been hotly debating the relationship between NCAA skiing and U.S. Ski and Snowboard in athlete development. It’s a long-running argument. At its heart is the question of how elite racers can—or cannot—use collegiate competition in their path to the World Cup.
For more than 30 years, Dartmouth College alpine coach Peter Dodge has been leading that conversation.
Tommy Ford won the GS at the 2019 Birds of Prey World Cup. Ford never raced for Dartmouth but patched together academic terms during breaks and while rehabbing from injuries. US Ski Team photo
Every December, at the Birds of Prey World Cup giant slalom in Beaver Creek, Colorado, the finish area is awash in a sea of green parkas, emblazoned with the iconic Dartmouth ski team snowflake. Dodge is always there, surrounded by student athletes cheering on fellow and former Dartmouth classmates. This past year, they were rooting for Tommy Ford, the eventual winner, and also for 2018 graduate Brian McLaughlin and current student George Steffey, competing in his first-ever World Cup event.
Now entering his 14th year on the U.S. Ski Team, Ford has attended Dartmouth as many national team athletes have—by patching terms together opportunistically while rehabbing from injuries and during off-season breaks. Like Steffey, Ford never raced for Dartmouth on the NCAA circuit. By contrast, McLaughlin, the 2018 NCAA giant slalom champion, is the latest in a trend of promising American skiers who attended college full-time while racing on the NCAA circuit. He emerged with the skills, maturity and ranking to make the jump to the World Cup.
One man who’s been instrumental in creating an environment where such success can happen—especially for American athletes—is Dodge, who’s coached the Dartmouth men’s alpine team since 1990. Looking at his own path in ski racing helps to explain his motivation.
RURAL VERMONT ROOTS
Dodge and his older brother Dave grew up in St. Johnsbury, in the heart of Vermont’s Northeast Kingdom. As he remembers it, “every little town had a rope tow.” Their father, Dave “Duffy” Dodge, an interstate highway builder who had raced for the University of Vermont, taught the boys how to ski under the lights on the rope tows of the Lyndon Outing Club. “Skiing” also included cross-country touring and jumping. On weekdays after school the boys would climb the hill behind the Murphy family’s hotel. They hauled a few saplings along and used them as slalom gates. On weekends, they’d go to the “big mountain” at Burke.
Dodge at a World Cup race in Sun Valley, 1974. Courtesy Peter Dodge.
Racing in that corner of northern Vermont was a down-to-earth affair. On the way to a competition in tonier Stowe, the younger Dodge remembers mentioning to his Dad that the Stowe kids were “a bit stuck up.” Duffy gave his son some no-nonsense advice: “Beat them and they’ll be your friends.” Dodge did just that, and fondly remembers a mass snowball fight that same afternoon with his new buddies. Soon Dodge’s skiing skills would take him well beyond the Kingdom.
Dodge worked his way up the skiing ranks, attending regional camps and national competitions while attending public high school at St. Johnsbury Academy. Meanwhile, the Murphys helped to entice Warren Witherell to come to Vermont, where he started Burke Mountain Academy in 1970. At Burke, coaches Witherell and Chris Jones — as well as Eastern Regional coach George Ostler — helped Dodge to progress. By the time he graduated from high school in 1973, he was on the National Development Team.
HITTING THE ROAD
After one gap year, Dodge started Dartmouth in the fall of 1974. He took the winter off, won the 1975 Can-Am title, and spent the next year on the U.S. Ski Team before being demoted to the C Team. After a lackluster season racing in Europe, Dodge was dropped from the team and returned to Dartmouth in the fall of 1976. Following his fall term, he returned to form, winning the early season races in December 1976. Dodge was then offered and declined a spot on the D Team, with far less accomplished athletes.
Americans swept the top three slalom spots at a World Cup race in Saas Fee, Switzerland (l to r): Cory Murdock (2nd), Richie Woodworth (winner) and Peter Dodge (3rd). Courtesy Peter Dodge.
That was when he had his first epiphany. “I was sitting in the parking lot of my brother’s fraternity during Christmas break, and it was about 60 degrees. I remember thinking ‘I know I can ski better than this.’” He decided right then to go to Europe on his own.
Dodge recruited Bill Doble as his ski tech and Swiss native Konrad “Butch” Rickenbach — then a student at Burke Mountain Academy — as his coach. Finally, he talked his parents into buying a Peugeot for European delivery so they could get around. After a month together, and strong results, the trio broke up and Dodge joined a Europa Cup tour (funded by the Europa Cup) through Czechoslovakia and Poland. The entire tour, with racers from 15 nations, literally piled into a Russian airplane in Zurich, and then traveled around by bus, with ski bags in the aisle. “It was super fun,” recalls Dodge. His results earned him a spot on the U.S. B Team, and he competed in World Cup races the following season.
Despite finishing 1979 with two top-15 World Cup finishes in Stratton and Waterville Valley, when coach Bill Marolt tracked him down by phone at his brother’s condo in Burlington that spring, it was to kick him off the team. That was when he had his second epiphany. “It was the same story as before. I put down the phone—click—and said, ‘I just turned pro!’” Dodge recalls with a laugh.
From the World Cup, Dodge eventually jumped to the World Pro Tour, winning Rookie of the Year in 1980.
That experience helps Dodge relate to the athletes who come to Dartmouth with unfinished business. “After two stints on the U.S. Ski Team, I knew I could ski better. I just wanted to go out and ski the way I knew how to ski.” As with so many American and international skiing stars in that era, he found the World Pro Tour to be liberating.
“The beauty of the pro tour was there were no politics: You show up and go fast,” he says. Dodge found immediate success, winning Rookie of the Year in 1980. After nine years, he retired in 1989 and went to work for his longtime supporter CB Vaughan at CB Sports. Just as he was looking to return to college to finish his degree, the Dartmouth coaching job came up. Dodge took the position over from Mark Ford, who’d been on that same Europa Cup bus tour that launched his international success. Ford’s son is the aforementioned Tommy, currently America’s top giant slalom skier.
COLLEGE RACING’S COMEBACK
At Dartmouth, Dodge inherited a big piece of skiing history and built on the tradition. He has presided over an era that saw NCAA racing move from a step-down program for elite junior racers, to a highly competitive arena where top athletes toggle between the World Cup and the carnival circuit, and often continue their athletic careers after graduation. In many respects, it has returned college racing to its roots and relevance.
“Ski racing in the U.S. was originally born out of college outing clubs,” explains Dodge. Chief among them was the Dartmouth Outing Club, which organized the first Winter Carnival in 1911. Until Bob Beattie organized a U.S. Ski Team in the 1960s, Olympic teams were chosen from the college rosters. As the U.S. Ski Team grew, college racing became less relevant for development, though some athletes—like Dave Currier, Dodge and Tiger Shaw—were able to work Dartmouth’s flexible D-Plan around their competition schedules.
Tanguy Nef of Switzerland is one of many athletes who succesfully advanced to the World Cup after racing for and graduating from Dartmouth, where he was the two-time NCAA national champion (slalom, giant slalom). Dartmouth College Athletics photo.
Shortly after Dodge took over, college coaches in the West, including Richard Rokos at Colorado and George Brooks at the University of New Mexico, took the lead from the World University Games and held some FIS-sanctioned University (FIS UNI) races. Dodge, who was president of the Eastern Intercollegiate Ski Association (EISA), saw the opportunity in that, and eventually Dartmouth hosted the first official EISA FIS UNI race in 1995. “That changed things,” he explains. In a push to make the tour better, FIS UNI races were phased in and become the norm.
As FIS-level racing legitimized the circuit, and the level of competition rose accordingly, NCAA skiers—from the U.S. and other countries— started moving to their national teams after college. In Dodge’s tenure as coach, skiers who advanced to their national teams, after competing for and graduating from Dartmouth, include: Bill Gaylord (GBR), Patrick Biggs (CAN), Martin Anguita (CHI), Brad Wall (AUS), Tanguy Nef (SUI) and Americans Andy Martin, Roger Brown, Paul McDonald, David Chodounsky, Ace Tarberry, and McLaughlin. Nef, who will graduate with a computer science degree next spring, scored two top 10 World Cup slalom results last season.
By the time Chodounsky, a last-minute recruit, started at Dartmouth in 2004, the team was “stacked,” he recalls. (Dartmouth men won the NCAA slalom title for five years straight, from 2002 to 2006.) “I was not the top guy, but I knew I was going to a good team,” he says. It was also a tight-knit, hard-working and fun-loving team. Dartmouth’s all-American squad won the NCAA championships in 2007. “Peter never pressured us to finish,” he adds. “He told us you have to go for it if you want to win.” He’d also remind his athletes: “Someone’s got to win today. It might as well be you!”
By Chodounsky’s senior year, he was invited to compete on the Europa Cup with the U.S. Ski Team. As is his policy, Dodge fully encouraged the opportunity for higher-level competition, even though it meant missing two carnivals. Chodounsky graduated in four years with a double major in engineering and earth science and went on to become the top American slalom skier, spending nine years on the U.S. Ski Team and competing in two Olympics.
THE DARTMOUTH EXPERIENCE
Chodounsky’s success not only made him the poster child for the Dartmouth Experience, but also triggered a shift in perception. College racing, for some athletes, can not only be a path for elite development, but also the preferred path: Four years in a stable, social, intellectually stimulating team structure can be an ideal environment for discovering true potential. “Dartmouth is all about excellence in academics, conduct, standards… having a good experience for athletes,” says Dodge. “Winning is fun, but it’s not all it’s about. We’re preparing them for life.”
That starts by creating a supportive team atmosphere, which is not a mere consequence of a team sport. “We really work on it,” says Dodge, who encourages athletes to help coach each other. “When you coach someone else, you improve your own skiing,” he explains. Dodge, who bristles at the concept of hazing, encourages incoming athletes to be leaders from the start. “I tell them there is no seniority or hierarchy here. Learn from the seniors, but I don’t expect you to be the last one in line. If you go fast, you’ll start.”
The appealing combo of high-level training and personal development—highlighted most recently by Chodounsky and McLaughlin—has brought Dartmouth an embarrassment of riches, particularly in American ski talent. Again this season, the team will include athletes with multiple years of USST experience. Many have aspirations to continue racing through and after college. In all, Dodge has 12 athletes vying for six spots in each carnival.
Dodge points out that the high level of competition is not unique to Dartmouth, and not unique to men. “Nationally, there’s a lot of college talent. We’re head-to-head with other top teams.”
Athletes like Leif Kristian Nestvold-Haugen, Trevor Philp and Erik Read (all racing for the University of Denver), Jonathan Nordbotten (University of Vermont) and David Ketterer (University of Colorado) have established NCAA legitimacy on the men’s side. And “five past or current NCAA women are scoring on the World Cup,” Dodge says. These include Canadians Laurence St. Germain, Amelia Smart, Ali Nullmeyer and Roni Remme, as well as U.S. racer Paula Moltzan. Meanwhile, U.S. Ski Team members Katie Hensien and Keely Cashman, both World Junior medalists, are competing on the NCAA circuit this season for Denver and Utah, respectively.
If the U.S. has been slower than other nations (especially Norway and Canada) to capitalize on collegiate programs as a development resource, Dodge continues to advocate for ways in which skiers can work towards the national team. “The key is not centralizing,” he says — not defaulting to a system of making selections and choosing stars. That said, coordinating national development with colleges, regions and clubs—so they can all support each other— is particularly important for NCAA college teams, which are not allowed to train together out of season. Dodge has participated in summer projects that bring NCAA athletes from several schools together under the U.S. Ski Team umbrella, and is optimistic about its potential for future collaboration.
Meanwhile, as the NCAA moves to develop rules that allow student-athletes to receive compensation for their “name, image and likeness,” Dodge sees that college skiers—many of whom must buy their own equipment—will see some real benefit. “If ski companies could get some promotional value from college skiers, it would provide incentive for them to provide better and/or less expensive equipment … or even some compensation.”
Along his way, Dodge wondered if he should have tried something else or moved somewhere else— or maybe just gone after a big paycheck as a private coach. But he also realizes that having the opportunity and freedom to build and run a program the way he wants is a good gig. From his base in the Dartmouth Outing Club, his influence on American skiing has been far-reaching and profound. It’s also been rewarding.
“I get to work with great kids and great families, and it keeps you young,” he says. He’s close to his son Jensen, who will play hockey this year for the Morrisville State College Mustangs, and lives next to his dad, Duffy, who quit skiing at age 90. He gets to see plenty of friends who went to New York and made their millions. “When they say they want to move back to Hanover, I say, ‘I’ve got you beat!”
Edith Thys Morgan spent eight years as a member of the U.S. Ski Team, competed in two Olympics (1988, 1992) and three FIS Alpine World Championships (1987, 1989 and 1991), and was ranked among the top ten downhill and Super G skiers in the world. She retired from racing in 1993. She’s now a writer, blogger, frequent Skiing History contributor, and ski-racing mom. She lives in Hanover, New Hampshire with her family. Learn more at racerex.com. An earlier version of this article first appeared on skiracing.com.
At 55, Hall of Famer Glen Plake is an enduring—and iconic—ambassador for the sport of skiing, its downhome roots and honoring its past.
Criss-crossing the country on the Down Home Ski Tour with wife Kimberly. Photo Elan/Peter Morning.
I’m talking tech with Glen Plake. Not ski technique, though he’s a Level 3 PSIA instructor and newly minted PSIA examiner. Not ski design tech, though he’s spent his career immersed in R&D for his sponsors. Not toy tech, though his Nevada property features “a barn full of redneck toys” for water and land. And not motor tech, though that topic is solidly in his wheelhouse, too. If he was not a professional skier, Plake, who hosts “This Old Truck” for the History Channel, supposes he’d be turning wrenches for a living.
Today, our tech talk is about our smartphones, and balancing functionality with distraction. Namely, he’s seriously considering downgrading from his hand-me-down, first-generation iPhone 6 to a primitive iPhone 4. More distractions are not what he needs. As he ticks through all the jobs he’s juggling right now—everything above, plus plugging away at his mountain-guide certifications while living between Chamonix, Nevada and the back of his truck, he muses that the one thing he really needs is a clone. “I would definitely trade in my iPhone for that!”
At 55, Glen Plake is as relevant as ever to skiers, equally at ease and recognized on the streets of Paris (sans Mohawk) as in the parking lot of a podunk ski area in the American Midwest. To those who associate Plake with the loudmouth loose cannon who made his mark in Greg Stump’s 1988 film Blizzard of Aahhh’s, this down-to-earthiness might seem at odds. But anyone who has run across Plake in the past, say, quarter century knows that he is the consummate man of the people, driven chiefly by a pure love of skiing in all its forms. What makes him such an enduring and endearing icon? Some say humility, but Plake, speaking from his lakeside bunker/oasis in the Nevada desert, sees it slightly differently. “I think it is curiosity.”
THE WARM-UP
Born in 1964 and raised in South Lake Tahoe, Plake started skiing at HeavenlyValley at age 3.
Born in Livermore, California, and raised in South Lake Tahoe, Glen Plake started skiing at Heavenly Valley at age three. Even while absorbing the technical (if not behavioral) discipline imparted by his Austrian coaches on the venerable Blue Angels ski team, he drew inspiration from beyond the boundaries.
He read about rebel Dick Buek in SKI magazine, watched in awe as Hermann Gollner threw his majestic Moebius flip in Ski the Outer Limits, joined the hedonistic Face Rats as they ripped through the bumps on Heavenly’s iconic Gunbarrel run, and appreciated the freedom of hiking for turns with his father wherever and whenever he pleased. Skiing hard, and partying harder, became Plake’s lifestyle, while his competitive focus moved from gates to moguls. With his layered Izod shirts and towering Mohawk, the up-and-coming icon was deemed “uncontrollable” at his high school, and despite proving his chops for the World Cup moguls team, did not take to the “Ken Doll” style confines of competitive bumping.
THE LAUNCH
He started out racing with the Blue Angels ski
team but soon turned his competitive focus from
gates to moguls. In 1986, he appeared in his first Greg Stump ski film, Maltese Flamingo.
In 1986, Plake and Greg Stump met at a moguls competition in Colorado. Soon thereafter he appeared in Stump’s Maltese Flamingo. His big break, however, came when injury befell Lynne Wieland, one of the three-skier cast of Stump’s Blizzard of Aahhh’s. Plake got the call, and flew to Chamonix. The film came out in 1988, and the rest is extreme skiing history.
Despite the hype, Plake and his castmates were well aware that what they were doing was more hotdogging and cliff jumping than “extreme.” After the film, Plake stayed on in Chamonix, both to avoid his well-publicized legal issues at home and to start his true big-mountain education. After Stump paid his legal fees to return to the States and do promotional work for the film, Plake had his pick of films, appearances and sponsors.
By 1990–1991, Plake was all over the ski press—ads, cover shots, features—including the cover of SKI with the tagline, “Glen Plake: Hair Today, Gone Tomorrow?” The Extremely Different ad campaign for K2, juxtaposing Plake and his dyed Mohawk with straitlaced gold medalist Phil Mahre was an instant and coveted classic, and confirmation that times were changing in the world of ski hero worship. Plake went on building his reputation of pushing boundaries, both in the ski world—doing things like wielding his 16-pound helmet cam, with a WWII aircraft camera on one side and a huge battery on the other—and in the police blotters. The partying came to a crescendo in 1992 in Jackson Hole, Wyoming, when an après ski party landed him with three felonies. At that point, he knew it was time to clean up his act.
GROUNDED
By then he had met and married Kimberly Manuel, a Texas beauty queen, bump skier and off-roading devotee. Tim Petrick came to K2 from Olin in 1992, when Glen was a big part of the franchise. The two became and continue to be good friends. “Kimberly was instrumental in his transformation from mushroom-eating stoner to upstanding citizen,” Petrick explains.
For their honeymoon in 1991, the Plakes decided to embark on a cross-country “Down Home Ski Tour,” making unannounced visits to little ski areas like the one in North Carolina where Kimberly had learned to ski on trips with her Texas church group. Plake was intrigued by meeting skiers who’d grown up at the tiny, unknown areas he’d never experienced, and mindful of the positive impact he could make. Race-car champ Richard Petty had once signed a hat for him and told him to “keep smiling and be nice to people.” The interaction and advice left a deep impression. “An autograph represents interaction with someone,” Plake explains. He wanted to sign autographs but also to ski with these people, on their home turf.
Showing the patrol a flawless tip roll at Plattekill
Mountain in New York’s Catskills.
The initial “Down Home Tour” was a 68-day, 50-stop tour of ski areas across the country. These are areas, not resorts, and this distinction, Plake says, means everything. “Areas are where it all goes down.” As for resorts? “Golf and ski resorts is something that just trips me out. How the hell did that happen?”
Plake has described skiing as a “dumb hick sport at the end of a dirt road,” and his blue-collar sensibility appeals to skiers from West Virginia to Michigan to Iowa to Washington. “Every three years or so, I get a wild hair and feel like it’s time,” Plake explains, and when he does, he and Kimberly fire up the custom Freightliner, tricked out with diesel heaters, a full-sized bedroom, bath and kitchen, and a workshop with a separate barn door entrance. The Downhome Tour stokes his fan base and his soul. “It’s my way to say thanks and also my way to recharge. I have so much passion driven into my heart after the tour.”
PROFESSIONAL REBOOT
Soon after that first tour, Plake cut out all remaining party vices, but not the loud braying laugh and the gregarious spirit. As he put it in one of his notorious Plakeisms: “I realized there ain’t no skiing in jail at all, so I just quit [boozing].” As Petrick notes of the rebooted Plake, “You could not ask for a more professional athlete.” In the meantime, Plake was becoming more involved and accomplished in backcountry skiing and mountaineering, spending his winters in Chamonix, and eventually buying an apartment there.
Plake plays Pied Piper with young skiers during
“Down Home Ski Tour” stops at Mad River Glen
in Vermont. Photo: Jeb Wallace-Brodeur
Spotty technology and excessive travel conspired in his next career move, in 2006, when he got a call from Elan. “The only reason I had not signed my K2 contract yet was because my fax was broken,” explains Plake. Elan offered him a generous five-year-deal, and the opportunity to get back into the factory “smelling the wood” and designing skis. K2 had gone through a lot of changes. The skis were made in China, not Vashon Island, and the family of athletes had largely dispersed. Still, Plake was attached to the legacy. “My career was so integrated into my lifestyle and personality. It was weird.” At the same time, when opportunity presents itself, Plake drops in. K2 had already let go of the Mahre brothers and Scot Schmidt, and Petrick had no intention of letting their highest-paid and most recognizable athlete go, but he could not come close to matching the offer.
Plake recently signed for another three years with Elan, and has been instrumental in designing both the Amphibio—a carver that is, literally, twisted at top and tail to make it easier to ski in a wide variety of conditions—and now the lightweight Ripstick, featuring a wood core, carbon fiber tubes and “a chassis everybody likes.” His in-bounds quiver is now, “Pretty much Ripstick 106 all the time.”
“IF I’M INVOLVED, I’LL EVOLVE”
“It’s a cliché I’ve used over and over, in skiing, off road, waterskiing. If you dive into the process, there will be some sort of an evolution.”
This philosophy drives Plake’s limitless curiosity, and his enduring relevance. In September 2009, Plake was named spokesperson of Learn to Ski and Snowboard Month (LSSM), and yet he often found himself in teaching situations for which he was unqualified. “I was supposed to teach Hoda from the Today show how to ski and I had no idea.” That same day he contacted PSIA, then hit the books and showed up at Breckenridge with 250 new hires for his Level 1 certification. By 2011 he had earned his Level 3, and done so in several divisions—Rocky, West, Central, Northwest and East. “That freedom to roam was the only shortcut they ever gave me,” says Plake, who is working with the organization to incorporate that flexibility—which he sees as vital to attracting the younger generation—into the certification process.
Kimberly earned her Level 3 certification as well, on her own schedule. “She’s the warden,” Plake laughs, adding that she is also his biggest supporter and best friend. “I don’t know two people that spend as much time together.” That includes a lot of time on snow, as well as on water and dirt. Kimberly got her first dirt bike at age seven and, like Glen, is a huge fan of off-roading. They also enjoy their time away from each other, like when Glen is on mountaineering expeditions for up to six weeks at a time. Plake’s mountaineering exploits include first descents close to his home bases in the Sierra Nevada and Europe, and as far as Japan, India and South America.
On one such expedition, in 2012, while attempting to ski the world’s eighth-highest mountain, Nepal’s Manaslu, without oxygen, tragedy struck. While in their tents, Plake and his climbing partners Gregory Costa and Remy Lecluse were hit by an avalanche. Costa and LeCluse were swept away, and were among the 12 people who died in the avalanche. Miracuously, Plake was unhurt.
Later, when Plake learned of a French project to instruct aspiring mountain guides in Nepal with some ski skills, he jumped in, teaching 12 kids to ski. But in order for those kids to become instructors, and teach their friends in turn, Plake would need to become a PSIA examiner. “Everyone literally laughed and rolled their eyes,” recalls Plake. Again, he dove into the process of certifications, interviews and letters. In April 2019, “I got asked to be part of the secret society,” he laughs, with obvious pride.
Plake at home in Nevada, where he keeps a “barn full of redneck toys” for water and land. If he weren’t a Hall of Fame professional skier, Plake, who hosts This Old Truck for the History Channel, figures he’d be making a living as an automotive mechanic.
NEVER BORING, NEVER BORED
Petrick calls Plake “one of the most well-versed individuals I know in skiing,” and indeed, his knowledge of everything—from technique to history to equipment to resorts to consumers—is its own love letter to the sport. “Plus, he can do tip rolls and all the old ballet moves,” adds Petrick. “When you’re around him, you kind of feel like he does—like skiing is the coolest thing.”
A few winters back, when the snowpack was horrific in the Sierra Nevada, Plake ordered up slalom skis from Elan. “For 52 days in the lousiest winter ever, I skied slalom every day. There are so many beautiful facets of the sport—rails, touring, bumps, slalom, jumping—and none are more important than the other.” One thing he doesn’t like about skiing is “our ability to throw away trends so quickly. Other sports preserve their heritage.”
Case in point, the hang ten in surfing or the wheelie on a bike. “Wheelies never go out of fashion,” notes Plake. “But do a spread eagle or a daffy on skis and they laugh at you.” The slow dog noodle and the worm turn, as well as the technique needed to ski a 204-cm slalom ski, are all part of our heritage, worthy of celebrating and preserving. Plake pays homage to the past by creating and hosting events like the Glen Plake Hot Dog Tour and the Gunbarrel 25 Mogul Marathon, where participants try to lap Heavenly’s 1,800-vertical-foot iconic mogul run 25 times.
As Steve Casimiro wrote in “The Soul Man” (SKI, October 2000): “While there are skiers who’ve done more for the sport, there are none who’ve worked harder or spent more time in the trenches, none who’ve made their mark by touching thousands of skiers one at a time, eyeball to eyeball, ski to ski on a chairlift or bump field.” When he was inducted into the U.S. Ski and Snowboard Hall of Fame in 2010, Plake took the opportunity to advocate for a more diverse skill set in the ski racer-heavy HOF. Plake is indeed a master promoter, but as much for the sport and the individualism it cultivates, as for himself.
“I always grew up skiing with these wild go-for-it guys and girls, living life. They weren’t cookie cutter. They were nutcases. As my career came to fruition, they were all Perfect Peter. I hope I helped break that awful spiral,” he says. As he sees it, Blizzard of Aahhh’s didn’t break ground, but rather, held it. “It was a reminder of where we should be.”
Plake finished the 2019 ski season on the Fourth of July at Mammoth Mountain in California, where he has been Ski Ambassador (or, in Plakese, “Ambadassador”) since 2014, in his Liberty overalls, ripping bumps in the slush while chatting up the crowd. And that is always cool.
Edith Thys Morgan is a blogger, author and frequent contributor to Skiing History. You can learn more about her at racerex.com.
Unless otherwise credited, photos courtesy Glen and Kimberly Plake
Since the 1960s, this Austrian instructor has been an influential voice in ski technique and mountain management … and for the past few decades, a hard-working innkeeper in Vermont. By Edith Thys Morgan
Photo above: Dixi Nohl in March 2020 outside of The Charleston House, the Vermont inn that he and wife Willa have run for 21 years.
On a typical day in Woodstock, Vermont, Dixi Nohl is up at 7 a.m. to set up breakfast, which his wife of 50 years, Willa, cooks for guests at the Charleston House. The two have run this bed-and-breakfast at the edge of town for 21 years, and welcome guests from all over the world who come to experience quintessential Vermont. They fuel up on Willa’s feast, especially German pancakes with sautéed peaches, which she admits is “not health food,” and, as Dixi adds with a laugh and a decidedly German accent, “no German has ever recognized it.”
Dixi and Willa have lived in Vermont since 1967, and in Woodstock since 1997. They consider themselves proud Vermonters, though both hail from beyond its borders. Willa grew up in Canada, while Dixi was part of the Austrian invasion that shaped ski technique and the ski industry in America.
A fixture in SKI magazine in the mid- to late-1960s, Nohl demonstrated pointers like the “Banked Turn” and the “Rabbit Bounce.” Artist Bob Bugg created the line art from photos taken at an annual spring photo shoot, generating a season’s worth of pointers in a day or two.
Dieter “Dixi” Nohl grew up in St. Anton, Austria, where, in the 1950s, his parents Fritz and Maria built the Hotel Montjola above the heart of the village. At the time, Fritz was running the ski school in Zurs over the Arlberg Pass. They slowly built up the hotel and eventually acquired the neighbor’s house, making the Montjola—and Maria’s famous fondues—a destination in St. Anton.
As a ski racer, Nohl’s contemporaries included Karl Schranz, Egon Zimmermann and Pepi Stiegler. After a rash of injuries—five broken legs, including two in the same season—he took a break and delved into the three-year process of getting his Austrian ski instructor’s certification. In 1960, at age 20, Nohl accepted Sepp Ruschp’s invitation to come to Stowe and join the ski school. Nohl was a welcome addition to Stowe’s ski school and social set, setting slalom courses for Ted Kennedy and teaching young Cindy Watson (daughter of IBM’s Tom Watson) to ski. He was featured in September 1960 LOOK magazine as Stowe’s “Romeo on Skis.”
For the next four years, Nohl followed an annual migration pattern, teaching in Stowe in the winter and in Portillo in the summer. Nohl fondly remembers Portillo’s convivial ambiance, with all of the guests together in one hotel, gathering for dinner. In the fall, Nohl returned to Austria and taught English to aspiring ski instructors as part of their certification under Professor Stefan Kruckenhauser, the “Ski Pabst” (Pope of Skiing).
Nohl was featured in the September 1960 issue of LOOK as “Stowe’s Romeo on Skis.” “He is gallant, with a business sense,” explained the magazine, which also extolled the benefits of skiing to the New England economy.
Kruckenhauser had filmed Nohl and his fellow ski racers for his book Wedeln: the New Austrian Skiing Technique. In 1969, Bob Ottum of Sports Illustrated described wedeln as: “an entire new style of skiing, a legs-together, wriggly, snakelike way of going down the hill, using hip movement and heel thrust from the waist down…[that] swept the world like no other form of skiing before or since.” Kruckenhauser continued to film Nohl, a star student, for technical demonstrations on his trips home to Europe.
When Gore Mountain opened in 1964 in New York, Nohl was hired to start its ski school. In 1967 he returned to Vermont to take over the ski school at Madonna (Smugglers’ Notch), where he also started the Fondue Haus. During that time Nohl represented Madonna at pre-season ski shows in major northeastern cities. At the show in Montreal, he met Willa, who was manning a bus tour booth as a favor for her friend. They married the following May. In 1972 they moved on to Mad River Glen, where Dixi stayed for 12 winters, running the ski school and heading the resort’s year-round marketing program.
Around this time, Kruckenhauser quite literally changed his stance on ski instruction, famously showing up in Aspen at Interski in 1968, armed with film and young beginner skiers to promote his new technique. Advances in ski material and design allowed for shorter, more maneuverable skis that accommodated a wider stance. This was an easier and quicker way for beginners to learn than the feet-together wedeln, and Nohl, described in SKI as “Kruckenhauser’s alter ego,” helped to spread this new skiing gospel. “It made sense,” says Nohl. “As the skis got shorter and shorter, the stance got wider and wider.”
Kruckenhauser was happy to use fellow Austrians to export his ideas and get newcomers skiing well quickly. Nohl was an early adopter of video review with his ski students at Mad River. He took an active role in writing and demonstrating pointers in SKI and was also an examiner for PSIA.
A constant in SKI magazine throughout the mid- to late-1960s, Nohl brought his meticulous understanding of technique to readers though a treatise on the respective evolutions of the Austrian and French ski techniques, as well as a comprehensive comparison of the American, New Austrian (wide-stance) and GLM teaching methods. His concise one-page pointers included things like the “Tired Skier Carry,” for getting kids off the slopes, the thrust in slush for conserving energy, and no less than six ways to ski a catwalk.
Each spring, SKI organized a photo shoot starring Nohl. “Because of his training under Kruckenhauser, along with his thin, tall physique, he was a superb technique demonstrator,” explained John Fry, then editor of SKI. “We’d get all these pointers sent in by instructors, in longhand. Sometimes they included pictures, sometimes not,” he says. They shot the whole season’s pointers in a day or two. Sequence shots of Nohl were then converted to line art by artist Bob Bugg.
While at Mad River, Dixi and Willa sent their older son, Jay, to Green Mountain Valley School to pursue ski racing. When the family moved to Burke in 1984, and Dixi took the role of general manager, Jay and his younger brother Cory attended Burke Mountain Academy. Jay went on to ski for Dartmouth College, and Cory raced for Williams. Nohl managed Burke for 13 years (1984–1997), coming in after the development of the lower mountain and lasting through five owners and multiple bankruptcies. Finn Gunderson, who was headmaster at Burke Mountain Academy during some of that time, remembers negotiating for snowmaking and hill space with Dixi, who was also dealing with state regulators, managing the resort and fending off creditors. “He was always proud of the school and supportive,” says Gunderson.
When Burke sold again, in 1997, Nohl moved on to Woodstock. He had visited the Charleston House one winter and the owners mentioned wanting to sell. With his training in the hotel business, Dixi and Willa jumped in. Twenty-one years later the inn is their work and their social life, and they never shut down between seasons. Willa gets out for volunteer work, and to stage the occasional political rally or fundraiser, while Dixi skis at Killington regularly. The rhythm of inn life keeps them busy every day until afternoon.
“We love Vermont,” says Willa, who can’t pick a favorite of all the places they’ve lived along the way—Jeffersonville, Warren, Burke and Woodstock. “It is home for us. We are lucky to feel that way.”
Edith Thys Morgan is a ski-racer mom, blogger and author, and former World Cup and Olympic alpine racer (racerex.com).
The high-flying, and at times bumpy, journey of freeskiing’s busiest athlete. By Edith Thys Morgan
Jeremy Bloom is a planner…to a point. That point typically comes just when he launches towards his next big goal in life. At age 37, he’s already achieved more goals than most would dare envision accomplishing in a lifetime of hard work. At age ten Bloom set a goal to ski in the Olympics and play football in the National Football League. He did both, becoming a two-time Olympian (2002, 2006) in freestyle mogul skiing, then being drafted by the Philadelphia Eagles. He is the only athlete to ski in the Olympics and also be drafted into the NFL. And that was just a start.
Along the way he became a three-time mogul World Champion, fashion model, and TV personality. While in the NFL, he worried about being productive after sports, and took advantage of an NFL partnership program to study entrepreneurship at the Wharton School of Business. After retiring from football in 2008, and forming a successful nonprofit to give back to society, he started Integrate, a marketing software company in 2010. As Integrate continues to grow, Bloom explains how he planned its success. “We like to call it jumping out of an airplane and assembling the parachute on the way down,” Bloom laughs. “I love that part of it.”
Indeed, the uncertainty that goes along with bold ambition is one of the many sports parallels Bloom sees in business. “In some ways it is very similar to being an athlete. You set a really big dream and vision and have a little bit of an idea of how to get there. But everybody’s journey is different. You have to take it one day at a time.” ...
Jeremy Bloom is a three-time World Champion, two-timeOlympic competitor and the only Olympic skier who also played in the National Football League.
By Edith Thys Morgan
Jeremy Bloom is a planner…to a point. That point typically comes just when he launches towards his next big goal in life. At age 37, he’s already achieved more goals than most would dare envision accomplishing in a lifetime of hard work. At age ten Bloom set a goal to ski in the Olympics and play football in the National Football League. He did both, becoming a two-time Olympian (2002, 2006) in freestyle mogul skiing, then being drafted by the Philadelphia Eagles. He is the only athlete to ski in the Olympics and also be drafted into the NFL. And that was just a start.
Along the way he became a three-time mogul World Champion, fashion model, and TV personality. While in the NFL, he worried about being productive after sports, and took advantage of an NFL partnership program to study entrepreneurship at the Wharton School of Business. After retiring from football in 2008, and forming a successful nonprofit to give back to society, he started Integrate, a marketing software company in 2010. As Integrate continues to grow, Bloom explains how he planned its success. “We like to call it jumping out of an airplane and assembling the parachute on the way down,” Bloom laughs. “I love that part of it.”
A driven competitor, Bloom won a gold and silver medal at the World Championships at Deer Valley in 2003. But his 2005 season was for the ages. His record of six straight wins remained unbroken for seven years. And it led him to both the moguls and overall FIS Freestyle World Cup titles. Bloom ended 2005 as the top-ranked freestyle skier in the world. All photos courtesy Jeremy Blooom.
Indeed, the uncertainty that goes along with bold ambition is one of the many sports parallels Bloom sees in business. “In some ways it is very similar to being an athlete. You set a really big dream and vision and have a little bit of an idea of how to get there. But everybody’s journey is different. You have to take it one day at a time.”
As golden as Bloom’s career has been, it has not been easy. His name has been in the news recently with California passing the Fair Pay to Play Act in September 2019, which permits college athletes in the state to hire agents and be paid endorsement money, essentially doing nothing less than rewiring amateur college athletics. Other states are sure to follow California, eventually leading to racers on elite college ski teams, for instance, being able to accept big-dollar endorsements from sponsors.
Bloom helped get this tectonic shift in college athletics moving 15 years ago when he sued the NCAA to allow him to accept skiing endorsements—which totaled as much as six figures—while also playing college football at the University of Colorado (CU) in Boulder. After two years, he lost his legal battle, and quit college football to prepare full time for skiing in the Olympics.
He dominated the sport in 2005, and entered the 2006 Games as the favorite, but did not medal. From there, he went directly into the NFL, an acronym he defines as “Not For Long,” and spent much of the next three years sidelined by injury.
These experiences were fodder for Bloom’s book Fueled by Failure (Entrepreneur Press, 2015), which touches on his life’s philosophy, including: his 48-hour rule for steeping in and obsessing on failure before moving on; the Five Pillars of success in his company (performance, entrepreneurship, responsibility, creativity and humility); and positive reminders like “Don’t let the good days go to your head or the bad days go to your heart.” Other than his book’s title, little about Bloom’s life reads like failure.
GROWING UP
Jeremy Bloom was born in Fort Collins, Colorado, and grew up in nearby Loveland (the town, not the ski area), the youngest of three in a skiing family. While skiing with their older children, his parents, Larry and Char, often left Jeremy with his grandfather, Jerry, who outfitted him with a superhero cape and baited him down the slopes with mini Snickers and an abiding faith in his abilities.
Larry, an avid sports fan, tossed the football with Jeremy in the afternoons, and indoors at night. “We spent countless hours watching the Broncos, and during the Olympics that’s the only thing that was on our TV,” recalls Bloom. When watching the 1992 Olympics, young Jeremy told his parents he wanted to ski in the Olympics and play in the NFL. Larry and Char shared what Bloom describes as “a healthy disregard for the impossible,” and encouraged him to pursue both paths.
While competing for Team Breck he became the youngest athlete on the U.S. Ski Team at age 15, while also becoming a high school track and football star. His ski coach from age 11, Scott Rawles, describes the quick-footed Bloom as “the best trained athlete out there,” thanks to his track and football success. Additionally, “he had the mental attitude over everyone,” says Rawles.
Longtime U.S. Ski Team star and freestyle legend Trace Worthington was struck by Bloom’s outgoing personality and confidence with the older generation of athletes, as well as his savvy regarding sponsorship. He arrived on the scene with an agent, in pursuit of contracts for both skiing and modeling. To sponsors the pushy young kid delivered. “He had this infectious positive attitude,” says Worthington. “A lot of us would sit around and joke, ‘What doesn’t Jeremy Bloom do great?’” After the freestyling success of Eric Bergoust, Nikki Stone and then Jonny Moseley, Bloom stepped boldly into a legacy and the spotlight.
TAKING OFF IN ALL DIRECTIONS
By the 2002 Winter Olympics, at age 19, Bloom was already World Champion, and though he did not win a medal, he set his sights on the 2006 Games. In the meantime, the small (5 foot 9 inches, 180 pounds) but fast athlete had been recruited by the University of Colorado Buffalos as a wide receiver, and enrolled that fall. In his first game, on the third punt return team, Bloom didn’t expect to see any action, but the coach sent him in. He ran 75 yards for a touchdown. Bloom set a pile of records at CU and earned All-American honors freshman and sophomore years, all while continuing to compete full time in skiing.
“I had to radically change my body for each season,” explains Bloom, who had to gain 15 pounds for football, and then lose it almost immediately for the competitive ski season. Mentally, however, doing both sports was an advantage. “When I was ending football season, my skiing competitors were coming off eight months with no competition. Mentally I was so sharp and ready to jump back in.” Additionally, he was familiar with the pressure of playing in front of 50,000 people.
Off the slopes and the field, Bloom was also building his brand in mainstream culture, sought after for modeling, product endorsements, TV guest hosting and celebrity appearances (he won the 2003 CBS Superstars Competition). While playing for CU, Bloom battled the NCAA for the right to keep his earnings—upwards of $350,000 per year— from skiing, his non-NCAA sport. Before starting his junior year in 2004, the NCAA declared him ineligible to compete in college football, and Bloom chose to focus on skiing and the 2006 Olympics. Bloom dominated the 2005 season, winning a then record six straight competitions. Off the hill, he had near rock-star status, and entered the 2006 Winter Games in Torino as both a celebrity and the heavy favorite for gold. The capriciousness of athletics struck, however, and the gutsy, usually rock-solid Bloom bobbled, finishing 6th. It was a surprise for fans, and devastating for Bloom, who calculated that he “missed a medal by an inch.”
Three days later, despite not having played football for two years, Bloom crossed the pond back to Indianapolis and the 2006 NFL Combine for prospective draftees. In April he was picked in the 5th round for the Philadelphia Eagles as a returner and wide receiver. While in Philadelphia, Bloom enrolled in the NFL program that arranged for players to attend MBA classes at Wharton after practice and in the summer. Sidelined with a hamstring injury, his passion for training started shifting towards business and entrepreneurship. After two years, Bloom was traded to the Steelers, and quit football a year later, at age 27.
RETIREMENT AND REBOUND
That same year, Bloom started his first business, inspired by his love for his grandfather Jerry, and his grandmother Donna (who lived in his home 19 years), and also by the profound experiences while traveling with the U.S. Ski Team. He saw how elderly people are revered, respected and treated with dignity in other cultures like Japan and Scandinavia, and wanted to bring some of that respect home by starting Wish of a Lifetime, a nonprofit that grants seniors their wishes. The first year Wish of a Lifetime granted four wishes, and now, ten years later, the organization of 40-50 people grants one wish per day, in the U.S. and Canada. These range from trips to reconnect with family, to fulfilling lifelong dreams, to revisiting favorite activities or places, to getting something as simple as a warm rug underfoot. The effect on recipients is not so much about the wish, “but that someone cares,” says Bloom.
Though Wish of a Lifetime remains a top priority in Bloom’s life, he realized that this dream would not be a path to the economic success he desired. After putting management in place, he embarked on his next venture, co-founding Integrate, a marketing software technology firm. Integrate was named best new company at the 2011 American Business Awards, the same year Bloom was named to the Forbes 30 under 30 list for tech innovation. In 2013 he was a finalist for the Ernst & Young Entrepreneur of the Year, and was also inducted into the U..S Ski Hall of Fame.
A decade after its founding, Integrate, and Bloom, continue to expand and evolve. Bloom hosted CNBC’s Adventure Capitalist for two seasons and is a keynote speaker at various events. He is on the board for U.S. Ski and Snowboard, where he is focused on athlete education. “I’m passionate about the transition from sport, specifically under the lens of mentorship,” says Bloom. “That, and mental health, which is as important as physical health.”
Last year Bloom married Brazilian actress Mariah Buzolin. Now living in Denver, the couple is building a home in Boulder and looking forward to starting a family. “I’m not sure what it’ll be like,” says Bloom. “People can only prepare you so much. I’ll be assembling that parachute on the way down. I’m sure I’ll figure it out.”
Edie Thys Morgan is a former U.S. Ski Team member and two-time Olympian. She grew up in Squaw Valley and now lives in New Hampshire with her husband and two ski racing sons. Follow her on skiracing.com and at racerex.com.
From the January-February 2020 issue of Skiing History.
With his retirement, record-breaking 8-time overall World Cup champion Marcel Hirscher of Austria is arguably alpine ski racing’s GOAT. Or is he? By Patrick Lang
Early in September of this year, Marcel Hirscher at age 30 announced that he was ending his remarkable career. The Austrian won the overall World Cup title, symbolic of the world’s top alpine racer, a record eight times—three more than the previous record holder Marc Girardelli, and four more than Lindsey Vonn.
Hirscher’s “goodbye” press conference was aired live in evening prime time on Austria’s national TV channel ORF1, and was video-streamed on platforms around the world.
In dozens of tweets published soon after his announcement, leaders from several countries expressed their admiration of Hirscher. His top competitor, 28-year-old Frenchman Alexis Pinturault, even said that he regretted the Austrian champion’s decision. Runner-up to Hirscher in the 2019 overall World Cup standings, Pinturault considers him as the “GOAT”—the Greatest Of All Time—of alpine ski racing for his impressive triumphs, his amazing dedication and his constant search for perfection.
Surveying the list of victories, gold medals and crystal globes amassed by Hirscher since his first major win at the FIS junior World Championships more than ten years ago, it’s difficult to challenge Pinturault’s opinion...