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Jack Beattie - Ski business executive

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Passing Date

Jack Beattie, serial ski industry entrepreneur and marketer, died on July 12, 2026, in Jupiter, Florida. He was 91. 

 

Born in Manchester, New Hampshire, Beattie graduated from Middlebury College, where he served as captain of the ski team. He settled in Boulder, Colorado, where he owned the Alpine House, a group of three ski shops. He later founded the sales agency, Beattie Brothers, representing such leading brands as Kästle, Fischer, Humanic and Marker. Together with his brother, Bob Beattie, he co-founded World Wide Ski Corporation, based out of Aspen, Colorado. The company managed the professional ski tour and the NASTAR program, among other projects.

 

In 1989, Beattie became president of Volant Skis, founded that year by Bucky and Hank Kashiwa with financing from Apple Computer partner Mike Markulla and a group of ski business veterans. He later became principal of Sienna Development, a commercial real estate development company based in Boulder.